Private Label
Private label clothing, made to carry your name
Your labels, your branding, your specification — manufactured, inspected and shipped from Lahore, Pakistan. Blank customisation from 50 pieces, custom cut and sew from 300.
Clear terms
Private label vs white label vs custom cut and sew
These three get used interchangeably online, which causes real confusion when you are trying to buy. Here is how we use them.
- White label — you buy a finished garment that already exists, and add your branding. No development, no exclusivity. Anyone can buy the same garment.
- Private label — the garment is manufactured for your brand specifically. It carries your labels, your branding and typically your specification. Blank customisation at 50 pieces, or fully custom from 300.
- Custom cut and sew — the fullest version. Your own fabric, pattern, fit, construction and wash, developed from scratch. Cut, sew and finish.
Most brands that contact us asking for “private label” actually need one of these three. Part of our job is telling you which, honestly, before you spend money on the wrong route.
What you get
Everything that makes it yours
- Woven labels — your brand name, care content and origin, in your placement.
- Printed neck labels — for a cleaner finish on knits and tees.
- Hang tags and swing tickets — designed and printed to your artwork.
- Custom packaging — polybags, boxes, tissue and inserts branded to your range.
- Exclusive patterns — your own fit, not a shared block. Available on custom cut and sew.
- Your specification — fabric, weight, construction and finish documented in your tech pack.
Two routes
Pick the one that matches your stage
Private label from 50 pieces
You select a premium blank — tee, hoodie, sweatshirt, outerwear — and we apply your branding: screen print, DTG, embroidery, relabelling and packaging. Fast and low-commitment. Suits a first drop, a test run, merch or uniforms.
Private label from 300 pieces per style-colour
Fully custom. Your fabric, your pattern, your fit, your construction. This is how you build a garment nobody else can sell. It takes longer and costs more upfront, and it is the only route to a genuinely proprietary product.
Many brands start on the first route to validate demand, then move to the second once a product proves itself. That sequence is sensible and we encourage it.
Why it holds up
The controls that protect your brand
Your name is on the label. That changes what a defect costs you — it is not a returned garment, it is your brand’s reputation in a customer’s hands. So the controls are non-negotiable.
Fabric is inspected on arrival against the approved specification. Production is checked in-line rather than only at the end. Finished goods receive a final AQL inspection with measurements taken against your approved sample. And bulk does not start until you have approved a sample in writing — even if you ask us to skip it.
You also get one point of contact for the whole project, rather than being handed between a salesperson, an account manager and a merchandiser.
Fit
Where private label makes sense
- Streetwear and fashion labels building a product identity that cannot be copied off a shelf.
- DTC and ecommerce brands scaling a proven product on their own fit.
- Activewear and fitness brands needing performance fabrics and consistent sizing. Knitwear and fabric sourcing.
- Corporate and uniform buyers needing branded garments at reliable quality.
We are not the cheapest option, and we do not take orders under 50 pieces. We do not manufacture footwear, bags or accessories. If unit price is your only criterion, a larger factory will beat us — and we would rather tell you that now.
Related: clothing manufacturing, apparel sourcing, and manufacturing in Pakistan.
